New Integration Announcement: Ortana Media Group & Amplify Seiri

BARCELONA, 14th May 2025 — We’re excited to announce a brand-new native API integration between Ortana’s Cubix platform and Amplify’s Seiri - a powerful AI engine purpose-built for extracting rich metadata and cataloguing media content.

This integration enables seamless media flow between Seiri and Cubix, allowing automated ingestion of AI-generated metadata such as transcripts, object recognition, and scene descriptions directly into Cubix Yunify, Halo and Appliance, as well as into a wide range of supported third-party MAM systems.

Why it matters:
By combining the flexibility and orchestration power of Cubix with the AI intelligence of Seiri, our clients can now unlock faster, more accurate media cataloguing, smarter workflows, and significantly reduced manual effort - all with full end-to-end automation.

“Seiri was built to make metadata extraction fast, intuitive, and scalable. Partnering with Ortana to integrate directly into Cubix brings that vision to life for broadcasters and media companies worldwide.”

Aaron Lopez Perez, Chief Amplifier, Amplify

“This partnership with Amplify demonstrates both the strength of Cubix as an orchestration layer and our commitment to integrating with the most innovative AI technologies on the market. We’re proud to help our clients stay ahead with tools like Seiri.”

James Gibson, Founder & CTO, Ortana Media Group

Learn more about Seiri: www.amplifysoft.io/seiri