VoD & OTT
Powering VoD and OTT Workflows with Cubix: Full Control from Ingest to Delivery
Powering VoD and OTT Workflows with Cubix: Full Control from Ingest to Delivery
Cubix is built to manage the entire VoD/OTT fulfilment lifecycle - from content ingestion and assembly through to packaging, delivery, and platform verification. Whether you’re preparing hundreds of titles for a new streaming platform or managing daily updates for global territories, Cubix’s modular design means it can be tailored to fit any use case or scale.
Fully configured end-to-end workflows allow teams to automate repetitive tasks, manage approvals, and ensure all required deliverables - such as subtitles, artwork, cue sheets, and metadata - are produced and delivered on time and to spec.
At the heart of Cubix is its intelligent content hierarchy - where media and metadata are managed independently but linked within structured frameworks. This approach provides a major operational advantage: assets can be updated (e.g. a new file, version, or artwork) without needing to recreate or re-enter metadata.
This not only streamlines reversioning and localisation efforts but ensures consistency across multiple platform deliveries, even when content is being refreshed or repurposed.
Cubix provides branded portals that give content owners, partners, and clients real-time access to available assets. These portals offer complete visibility into what content is available, where it is in the workflow, and what’s been delivered - ensuring greater transparency and smoother collaboration across teams and territories.
Assets can be browsed, reviewed, approved, and even requested for delivery directly from the portal - making content fulfilment more dynamic and responsive.
Cubix supports localisation workflows out of the box - including subtitle management, multi-language audio, and territory-specific artwork. These can be processed within the same workflow, so that once the core asset is approved, all local variants are packaged and distributed in parallel.
With fast file retrieval and simple UI-based asset swaps, teams can easily update assets with the latest versions or localised artwork - without breaking workflow continuity or disrupting associated metadata.
With extensive on-premise and cloud partner integrations, Cubix connects into your existing ecosystem - whether that includes MAMs, storage systems, cloud encoders, or delivery endpoints. It’s workflow-aware and designed to complement your infrastructure rather than replace it.
This flexibility ensures that content can flow seamlessly from source to destination - regardless of where it’s stored or where it needs to go.
From ingest to delivery, Cubix orchestrates every step of the VoD/OTT fulfilment process. Its intelligent metadata handling, flexible localisation workflows, branded visibility portals, and strong integration capabilities make it a vital asset for any organisation distributing content across digital platforms.
Whether you’re preparing a global content rollout or managing daily updates for streaming partners, Cubix ensures your operations are efficient, scalable, and fully under control.
Delivering content for VoD and OTT platforms is more than just file delivery - it’s a multi-layered process involving metadata, localisation, packaging, artwork, compliance, and platform-specific requirements. Cubix from Ortana Media Group offers a modular, multi-tenanted orchestration engine that gives content owners, aggregators, and service providers complete control over their workflows. From acquisition to localisation and delivery, Cubix makes VoD and OTT operations faster, smarter, and fully transparent.
Whether you’re managing end-to-end VoD and OTT workflows through Yunify, Halo, or Appliances—or orchestrating ingest, packaging, and delivery pipelines with Connect—Ortana gives you the flexibility to scale distribution your way: ensuring every asset is delivered accurately, on time, and to spec.
Struggling to manage complex OTT delivery workflows?
Simplify multi-step processes across ingest, packaging, and delivery.
Use Cubix Connect to orchestrate metadata, localisation, packaging, and distribution workflows in a single automated pipeline. Reduce manual coordination, eliminate errors, and ensure every deliverable is complete and compliant.
Want to scale content delivery across platforms and territories?
Deliver consistent, high-quality content everywhere it needs to go.
With Cubix Yunify, Halo, or Appliances, manage assets, metadata, and localisation in one platform—ensuring every version is accurate, approved, and ready for global distribution.