Enterprise Service Bus
In today’s media environments, the technology stack is rarely greenfield. Broadcasters, studios, content owners and service providers operate a complex patchwork of legacy systems, modern platforms, cloud services, and custom tools - many of which have never been formally integrated. As operations scale and diversify, the need to connect these systems in a coherent, automated, and scalable way becomes critical.
This is where Cubix Connect and Ortana’s Media Aware Workflow Engine (MAWE) redefines what an Enterprise Service Bus (ESB) can do for media organisations.
At its core, Cubix Connect functions as a powerful orchestration layer that sits above your existing infrastructure. With support for over 165 API-level integrations across legacy and next-gen platforms, Connect can bring together systems that were never designed to talk to each other - and make them part of a seamless, media-aware workflow.
Whether you’re integrating a legacy DAM with a modern transcode farm, connecting a physical ingest robot to a cloud AI engine, or tying together on-prem storage with remote collaboration tools, Connect then acts as the bridge - dynamically managing the data, the media, and the business logic in between.
Cubix Connect scales with you. Many of our customers start by solving a specific, localised integration challenge - say, automating the delivery of finished content to a single streaming platform. But what starts as a tactical fix can evolve into a strategic transformation.
As more systems are connected and more use cases are enabled, Connect becomes the backbone of an organisation-wide ESB - one that’s aware of your media, your metadata, and your mission-critical workflows. It enables everything from scheduling-based provisioning and load balancing to policy-driven routing and exception handling.
One of the biggest barriers to modernisation is the cost and disruption of replacing legacy systems. Cubix Connect takes a different approach: instead of forcing a ‘rip and replace’ model, it enhances and extends what’s already in place.
It allows you to modernise in stages, plugging in new technologies as they become relevant - cloud storage, AI metadata engines, SaaS tools, or automated QC platforms - all while maintaining continuity with existing workflows and systems.
By wrapping around your infrastructure and orchestrating the flow of data and media across it, Connect reduces operational friction and vendor lock-in, increases visibility, and enables consistent control and governance, even across globally distributed operations.
As an Enterprise Service Bus, Connect doesn’t just move data. It also provides a consolidated operational view, allowing users to monitor, manage and report on workflows from a single pane of glass. Errors, retries, load balancing, and performance metrics are all handled automatically, with full transparency and auditability.
This transforms operations from reactive problem-solving to proactive management, whether you’re handling a single integration or operating a global media supply chain.
Cubix Connect and MAWE gives media organisations the tools to unify their operations, safeguard their investments, and scale their services, turning disconnected technologies into a cohesive, intelligent, and future-ready ecosystem.
If you’re looking to streamline the chaos and build a connected media operation without throwing away what you already own, we’re ready to help you take that first step - and every step after.
Whether you’re looking to deploy a complete media asset management platform with integrated AI enrichment through Yunify, Halo, or a dedicated Appliances—or you already have a MAM and want to supercharge it with Cubix Connect—Ortana gives you the flexibility to move at your own pace: choose the approach that fits your workflow and start unlocking the full potential of your media library today.
Start Small, Integrate Fast
Solve today’s workflow bottlenecks.
Use Cubix Connect to quickly integrate key systems and automate critical workflows. Remove manual processes, reduce errors, and deliver immediate operational gains—without a full-scale transformation.
Scale to Enterprise Integration
Turn integration into a strategic advantage.
As your needs grow, Cubix Connect becomes the backbone of your media operation—acting as a true ESB with intelligent orchestration, policy-driven workflows, and full visibility across your ecosystem.