Archive
Unlocking the Value of Content with Cubix: AI Metadata Enrichment for Video Assets
Unlocking the Value of Content with Cubix: AI Metadata Enrichment for Video Assets
As media libraries grow and formats evolve, the ability to manage, protect, and retrieve valuable content across diverse storage tiers has become a core operational requirement. For many organisations, legacy Hierarchical Storage Management (HSM) systems still hold vast volumes of valuable content - often inaccessible, siloed, and lacking the flexibility needed to meet today’s business demands.
Ortana Media Group’s Cubix platform brings a new level of intelligence and automation to the way organisations handle archiving, tiered storage, and HSM migration. Through its powerful orchestration engine, Cubix not only enables seamless archive workflows but acts as a bridge between existing infrastructure and modern storage ecosystems - both on-premise and in the cloud.
Cubix integrates natively with a wide range of HSM solutions, including industry-standard systems such as XenData, StorageDNA, and SGL, among others. Whether you’re archiving to LTO tape libraries, on-premise NAS/SAN, or cloud platforms like AWS S3, Deep Glacier, Azure Archive, or Google Cloud, Cubix allows users to manage all storage targets through a single, centralised interface.
The platform supports multiple tiers of storage simultaneously, enabling automated movement of content between active, nearline, and deep archive tiers based on configurable business rules. For example, completed production content may be archived to cold storage after 90 days, while high-use material stays on high-performance nearline storage for quicker access.
At the core of Cubix’s archive orchestration is its MediaRules engine - a “if this, do that” logic layer which can drive:
• Automated archive and restore actions
• Lifecycle policies based on age, usage, project status, or custom tags
• Cross-location replication for resilience and DR strategies
• Cloud tiering and cost optimisation (e.g. moving S3 Standard to Glacier Deep Archive)
These rules are fully customisable and can be applied globally or per client/project. Combined with Taskflows, Cubix orchestrates the entire archive process - from ingest to long-term preservation - with full transparency and audit trails.
For organisations looking to modernise their archive infrastructure, Cubix provides a path forward. Rather than forcing a disruptive forklift migration, Cubix can sit alongside a legacy HSM and orchestrate a managed, phased migration to a modern archive platform.
During this process, Cubix handles:
• Indexing and verifying assets from the legacy system
• Orchestrated retrieval and rewrap (if needed)
• Checksum generation and integrity verification
• Reinjection into the target HSM or cloud archive with full metadata retention
This intelligent migration reduces risk, maintains business continuity, and preserves valuable metadata and structure, ensuring the new archive is not just a storage destination - but a usable, searchable asset library.
With byte-level usage tracking, retention monitoring, and real-time dashboards, Cubix gives archive managers and financial teams full visibility into archive usage, costs, and lifecycle events. Whether optimising for performance, cost, or compliance, Cubix provides the data and tools needed to make informed decisions.
Whether you’re managing daily archive operations or planning a full transition from ageing infrastructure, Cubix delivers a future-proof approach to media storage. By abstracting complexity and automating storage orchestration, Cubix turns archiving from a maintenance task into a strategic advantage - ensuring that your content is always protected, accessible, and ready to be reused or monetised.
Whether you’re looking to deploy a complete media asset management platform with integrated archive orchestration through Yunify, Halo, or a dedicated Appliances—or you want to migrate from a legacy HSM with Cubix Connect—Ortana gives you the flexibility to evolve at your own pace. Speak to our team to design the right archive approach for your organisation and start unlocking the long-term value of your media library.
Moving from a legacy HSM?
Migrating doesn't need to be hard.
Cubix Connect is the glue you need to connect your legacy HSM to your new environment. Leave Cubix to restore, process and migrate your content transparently, and update your MAM along the way.
Starting from scratch?
Build a future-ready media platform from day one.
With Cubix Yunify, Halo, or Appliances, you get a complete MAM solution with access to all of Cubix's suite of archive and HSM integrations, and much more!