Migration
Reclaiming the Value of Archives: How Cubix Transforms Legacy Video into Discoverable, Monetisable Content
Reclaiming the Value of Archives: How Cubix Transforms Legacy Video into Discoverable, Monetisable Content
Many organisations still manage their archives on legacy platforms - from tape-based storage systems to outdated HSM solutions. These technologies can be slow, manually intensive, and often lack meaningful metadata, making valuable content nearly invisible and unusable in today’s fast-moving production and distribution environments.Cubix changes that by acting as the orchestration layer between your existing archive and the modern world - managing migration, indexing, enrichment, and delivery in a structured, scalable and media aware way.
API integrations with all major cloud storage providers, along with popular HSMs such as XenData, StorageDNA, SpectraLogic, DIVA, Archiware, Quantum, Disk Archive - Cubix manages the flow of asstes and metadate between legacy sources and modern destinations for migration, multi-cloud arcihving, prem to cloud and cloud to prem data movement.
Moving from legacy systems to cloud, on-prem, or hybrid storage platforms is a necessary step, but is often seen as daunting. With Cubix, archive migration is fully orchestrated using non-destructive, policy-driven workflows that maintain data integrity and operational continuity.
Whether migrating in bulk or progressively, Cubix ensures every asset remains traceable and accessible during the process. It also integrates with over 165 APIs, enabling direct communication with legacy and modern systems alike, reducing reliance on watch folders or manual processes.
Once content is digitised and migrated, the next step is making it discoverable. Cubix integrates advanced orchestrated AI services to automatically generate rich metadata via:
• Facial Recognition
• Speech-to-Text - Subtitles and Transcription
• Scene Description and Object Detection
• Language Translation
• …and more
This AI-driven enrichment makes it easy to retrieve exact moments or individuals across decades of footage. It also powers semantic search, allowing users to query archives in natural language rather than relying on filenames or file paths.
Cubix enables organisations to expose selected content through branded, self-service portals. These portals support everything from internal access and collaborative research to public-facing platforms for education or clip sales. By integrating with CMS systems and supporting secure proxy playback, Cubix allows archives to become commercially viable and culturally accessible without compromising control.
To make AI enrichment more efficient, Cubix can extract still images from video at definable regular intervals and pass these into enrichment pipelines. This significantly reduces processing costs while retaining the full timeline and narrative of the content - an ideal solution for large-scale archives with budget considerations.
Ortana Media Group brings deep experience in archive migration, metadata enrichment and content monetisation. We work closely with each client to tailor Cubix workflows to their specific needs, factoring in technical environments, metadata standards, and budget constraints.
From national archives to broadcasters, Cubix is helping organisations transform their passive storage into an active, accessible and revenue-generating media library.
Upgrading your archive isn’t just about compliance or preservation - it’s about transforming your content into a working asset. With Cubix, your archive becomes searchable, discoverable, and integrated with modern production, AI and distribution tools.
If your video content is still sitting on a shelf - physically or digitally - Ortana can help you unlock its full potential. Because if you can’t find it, you haven’t got it.
Outdated video archives often sit locked away in ageing formats, disconnected from modern workflows and hidden from users who could reuse or monetise them. Cubix, Ortana Media Group’s media aware workflow engine (MAWE), provides a robust solution for orchestrating archive migrations, enriching metadata with AI, and ensuring your content is not only preserved but easily found, used, and monetised.
Whether you’re modernising your archive with a complete platform through Yunify, Halo, or Appliances—or orchestrating migration, enrichment, and data movement with Connect—Ortana gives you the flexibility to evolve your archive at your own pace: making legacy content accessible, discoverable, and ready for reuse.
Is your archive stuck in legacy systems?
Modernise without disruption or risk.
Use Cubix Connect to orchestrate archive migration across legacy and modern storage platforms. Automate data movement, maintain metadata integrity, and ensure every asset remains traceable and accessible throughout the transition.
Want to unlock the value in your archived?
Make your archive searchable, usable, and valuable.
With Cubix Yunify, Halo, or Appliances, manage, enrich, and expose your content through a single platform—enabling search, collaboration, and monetisation across your media library.