AI Enrichment
Unlocking the Value of Content with Cubix: AI Metadata Enrichment for Video Assets
Unlocking the Value of Content with Cubix: AI Metadata Enrichment for Video Assets
Managing vast libraries of video content requires more than basic file management. With each asset comes a need for rich metadata - the essential layer that makes content searchable, useful, and ultimately, valuable.
Cubix addresses this by integrating AI-driven metadata enrichment directly into the heart of your workflows. Whether you’re dealing with raw rushes, finished content, or archive footage, Cubix ensures every asset is analysed, tagged, and ready for discovery.
Cubix uses cost saving methods that orchestrate advanced AI tools to automatically analyse and enrich video assets. This includes face recognition, scene detection, transcription, translation, object identification, and more. Instead of relying on manual tagging, which is slow and error-prone, Cubix enables consistent, scalable enrichment across your entire library, saving time and unlocking operational efficiency.
By enriching metadata with AI, Cubix enables users to locate highly specific content - a particular actor, logo, phrase, scene, or location - instantly. This enhanced discoverability supports everything from editorial research and marketing to rights clearance and compliance, turning passive assets into active resources.
Using API integrated AI speech-to-text (ASR) services, Cubix generates transcripts and subtitles automatically and at scale. These are stored as timecode-accurate metadata, making content searchable by dialogue. Combined with AI-driven translation, Cubix helps you make your media accessible to global audiences across platforms.
Cubix is able to invoke AI moderation tools to detect and flag sensitive or non-compliant content, helping teams manage brand reputation and adhere to regional regulations. These tasks are embedded directly into Cubix workflows, streamlining compliance without adding manual overhead.
Cubix supports multi-pass AI enrichment, where results from one process feed into another, such as using facial recognition to trigger further object analysis. This layered approach creates highly detailed metadata, improving search accuracy and increasing the commercial value of your media.
With over 165 API integrations, Cubix fits easily into existing ecosystems. Metadata can be pushed into your MAM, CMS, archive database, or cloud storage, ensuring enriched content is always connected, accessible, and ready for use or sale.
Real-time dashboards and notifications within Cubix give teams full visibility into enrichment progress, system health, and task completion. Alerts via Slack, Teams, or email keep users informed and ready to act, whether responding to a failed import or verifying content for delivery.
Cubix supports multiple subtitle formats used across broadcast and web, helping teams prepare content for distribution faster. Combined with built-in transcoding, Cubix ensures enriched content is not just discoverable, but platform-ready.
With Cubix managing your metadata enrichment workflows, your video content becomes a strategic asset. Richer metadata enhances discoverability, powers AI-assisted editing and recommendation, and opens new monetisation channels. Whether you’re a broadcaster, archivist, production company, corporate content creator, or in-house brand agency, Cubix gives you the tools to maximise the value of your media library - intelligently and at scale.
As video content libraries grow, the real challenge isn’t about storage - it’s about discoverability, reusability, and monetisation. Cubix, Ortana Media Group’s media aware workflow engine (MAWE), helps organisations harness the power of AI to enrich metadata at scale. Through automation, integration, and intelligence, Cubix transforms video asset management - delivering smarter search, faster workflows, and deeper insights.
Whether you’re looking to deploy a complete media asset management platform with integrated AI enrichment through Yunify, Halo, or a dedicated Appliances—or you already have a MAM and want to supercharge it with Cubix Connect—Ortana gives you the flexibility to move at your own pace: choose the approach that fits your workflow and start unlocking the full potential of your media library today.
Already have a MAM?
Enhance what you have without starting over.
Cubix Connect is the glue you need to bring powerful automation, workflow orchestration and your best of breed AI engine to your existing MAM. Unlock deeper metadata, improve searchability, and scale your operations - without disruption.
Starting from scratch?
Build a future-ready media platform from day one.
With Cubix Yunify, Halo, or Appliances, you get a complete MAM solution with Cubix AI enrichment built in—designed to manage, enrich, and monetise your content at scale.