Content Distribution
Delivering at Scale: How Cubix Streamlines Media Workflows for Global Distribution
Delivering at Scale: How Cubix Streamlines Media Workflows for Global Distribution
The volume, variety, and velocity of content being delivered to platforms like iTunes, Amazon, Netflix, Spotify, Comcast and global broadcasters continues to grow. Each asset must be received, validated, repackaged, and published - often across multiple languages and formats.
Cubix acts as the operational backbone of this process, bringing intelligence and automation to the entire delivery chain. Its format-agnostic design allows it to handle virtually any media file - video, audio, subtitles, and artwork - while orchestrating every step from ingest to platform delivery.
One of the strengths of Cubix is its support for hierarchical media structures and sophisticated metadata schemas. Video, audio, and subtitle elements can be stored separately yet logically linked, with metadata managed independently and inherited intelligently across asset versions.
This structure not only improves consistency but also simplifies updates and versioning, crucial for managing multilingual content or updates to programme metadata without duplicating work.
Cubix is built to handle multilingual workflows at scale. Multi-language proxy files with embedded subtitles support effective review and approval processes across territories. Once cleared, Cubix tags and tracks each version, making it easy to manage and deliver content in the appropriate language format for each platform.
This streamlined handling ensures that even asynchronous content deliveries are coordinated cleanly, without disruption or confusion.
While modern platforms use RESTful APIs and JSON, many broadcasters still rely on Excel, Google Sheets, or XML schedules. Cubix supports all three. Scheduling data can be imported directly from Excel/Google/XML files, validated, mapped, and used to trigger automated workflows, cutting out manual handling and reducing lead times.
Whether schedules come from a CMS, a partner, or a spreadsheet, Cubix translates them into efficient, controlled workflow executions.
Cubix’s live dashboards and visual reporting grids show every asset’s progress across the delivery pipeline - including transcoding, QC, compliance checks, and file transfers. Colour-coded visuals flag bottlenecks, missed SLAs, or pending manual tasks.
Predictive ETA tracking lets teams anticipate issues and stay ahead, while full SLA monitoring ensures nothing slips through the cracks.
With Cubix, media teams can generate detailed reports on performance, throughput, failure rates, and billing metrics. These insights help organisations optimise resources, track partner delivery times, and manage operational costs, with data to back every decision.
Once assets are QA’d and validated, Cubix can fully automate packaging and delivery. This includes transcoding to multiple formats, validating against technical specifications, and preparing deliverables for streaming and broadcast platforms - including DPP AS11, HEVC, MPEG-DASH, HLS, ADI, and more.
For Apple workflows, Cubix integrates directly with the iTunes Transporter - automating mezzanine creation, XML packaging, artwork ingestion, and compliance checks end-to-end.
As media organisations face tighter turnaround times and rising distribution complexity, Cubix provides the automation, visibility, and control needed to thrive. It reduces cost and risk while increasing speed, consistency, and monetisation potential.
In today’s on-demand media environment, delivering high-quality content to streaming platforms and CDNs isn’t just a technical task - it’s a business-critical operation. Cubix, Ortana Media Group’s powerful orchestration engine, enables broadcasters, content owners, and aggregators to automate and manage complex media workflows at scale. From format normalisation and metadata handling to multilingual delivery and platform-specific packaging, Cubix ensures content reaches audiences quickly, efficiently, and in full compliance with delivery standards.
Whether you’re looking to deploy a complete media asset management platform with integrated distribution capabilities through Yunify, Halo, or a dedicated Appliances—or you already have a MAM and want to streamline and automate delivery with Cubix Connect—Ortana gives you the flexibility to evolve at your own pace.
Speak to our team to optimise your delivery pipeline and ensure your content reaches every platform—faster, more reliably, and at scale.
Content distribution still to manual?
Streamline your content distribution workflows without replacing your existing systems.
Cubix Connect brings automation and workflow orchestration to your media ecosystem—handling packaging, validation, and delivery to global platforms, reducing manual effort, and scaling operations without disruption.
Starting from scratch?
Build a future-ready media platform from day one.
With Cubix Yunify, Halo, or Appliances, you get a complete MAM solution with Cubix distribution workflows built in—designed to manage, package, and deliver content to every platform at scale.