Digitisation
For many organisations, decades of valuable video content sit dormant on ageing tape formats – vulnerable to degradation, hardware obsolescence, and a loss of institutional memory. Yet these archives often contain unique, irreplaceable assets: historical footage, brand heritage, production masters and rich cultural material.
At Ortana Media Group, we help breathe new life into these assets by digitising and migrating legacy videotape and film libraries into secure, accessible, and modern environments. Whether you’re a broadcaster, production house, corporate brand, a national or public archive, our tools are designed to unlock the full value of your content.
With integrations for Sony Flexicart, direct VTR control, SAMMA, Blackmagic Design, BlueFish, and all major Auto QC vendors, Cubix can manages the entire digitisation process.
Digitising legacy content is about more than simply transferring it from tape to file. The real opportunity lies in how that content is managed, enriched, and reused once it’s in a digital format.
Our Cubix platform acts as the intelligence behind the entire process. It orchestrates the movement of content from physical tape through to digital storage – automating workflows, quality control, metadata capture, and logging – while offering deep integrations with AI engines for further enrichment.
We support active and passive migration strategies, whether you’re processing entire archives or managing new ingest as part of a long-term transition. Cubix ensures every step is managed, traceable, and flexible to your needs, including support for multiple storage targets such as cloud, on-prem, or hybrid platforms.
Once digitised, your content isn’t just preserved – it’s transformed into a searchable, structured resource. Our integrations with leading AI engines from Google, Azure, AWS, DeepVA, Amplify, and many more, mean that content can be automatically transcribed, broken down by scene, and enriched with metadata tags that describe people, objects, sentiment, and even brand presence.
This opens up significant opportunities for monetisation, content re-use, and regulatory compliance. Imagine being able to search across years of tape for every mention of a key topic, every scene with a particular logo, or every interview involving a specific public figure, without manually scrubbing through footage.
Using API integrated AI speech-to-text (ASR) services, Cubix generates transcripts and subtitles automatically and at scale. These are stored as timecode-accurate metadata, making content searchable by dialogue. Combined with AI-driven translation, Cubix helps you make your media accessible to global audiences across platforms.What sets Ortana apart is the combination of technical depth and media awareness. Cubix is media-native – it understands video, audio, codecs, containers and essence in a way that general IT tools don’t. It’s also vendor-neutral, with over 165 API integrations across digitisation hardware, AI platforms, storage providers, and asset management systems.
That means you’re not locked into a single supplier or forced to rip and replace existing systems. Instead, Cubix acts as the glue that brings your ecosystem together, orchestrating digitisation and migration in a way that fits your infrastructure and workflows.
The content sitting on legacy formats is a rich resource - but only if it can be accessed, understood and reused. With Ortana, you gain the tools to not only preserve that material but to enhance its value and utility for years to come.
Whether you’re preparing for an AI-powered future, meeting compliance requirements, or simply making sure your legacy content is no longer out of reach, our platform gives you the control and flexibility to do it right.
Whether you’re looking to digitise and manage legacy media with a complete platform through Yunify, Halo, or a dedicated Appliances—or you already have a MAM and want to orchestrate digitisation, migration, and AI enrichment with Cubix Connect—Ortana gives you the flexibility to move at your own pace: preserve, transform, and unlock the full value of your archive.
Eliminate Manual Errors
Take the risk out of your existing digitisation workflows.
Cubix Connect replaces manual processes with automated, rules-driven orchestration. From ingest through to archive, every task is executed consistently—reducing human error, improving accuracy, and ensuring nothing falls through the cracks.
From Capture to Control
Move beyond digitisation into full content management.
With Cubix Yunify, Halo, or Appliances, bring structure to your digitised content with integrated asset management, review tools, and metadata workflows—ensuring everything is organised, searchable, and ready for reuse.