Ortana and DeepVA Join Forces to Bring Sovereign and secure AI-Automation to media workflows

This new partnership between DeepVA and Ortana enables organisations to automate post-production, enrich archives, and accelerate creativity — all without compromising control or compliance — by providing seamless, secure, and fully orchestrated AI capabilities. It enables automation even in the strictest security environments, avoiding geostrategic risks.

DeepVA, a leader in sovereign AI for visual and audio understanding, and Ortana, creator of the Cubix media-aware workflow engine (MAWE), today announced a strategic partnership designed to transform how broadcasters, content creators, and enterprises manage and activate their media.

In a landscape defined by exploding content volumes, tightening security expectations, and increasingly fragmented infrastructure, the two companies are combining DeepVA’s AI intelligence with Cubix’s powerful orchestration to deliver frictionless, compliant, and scalable automation across the entire lifecycle — on-premise, cloud, or hybrid.

The result: AI that fits into existing operations without disruption and workflows that run predictably, transparently, and at scale. In a world of rapid technological and geostrategic change, this partnership enables you to maintain control of your AI systems by hosting them in your own infrastructure, rather than relying on big tech.

Use Case 1: Automated, Secure Post-Production for High-Volume Content

Post-production teams face repetitive tasks that consume time but demand precision.The DeepVA–Cubix integration solves this by:

- Orchestrating the entire pipeline — from scheduling and ingest to review and archive
- Automating multimodal analysis including shot detection, cast recognition, transcripts, and contextual metadata.
- Generating rough assemblies via a secure, locally hosted LLM — ensuring creative teams start with structured, consistent material every time
- Publishing results automatically to tools like Iconik or Frame.io for fast team review.

Impact:
Broadcasters gain faster editorial turnaround, consistent metadata, and reliable automation that preserves regional identity and meets strict security requirements — all without relying on cloud AI.

Use Case 2: Instant Content Discovery for SMBs and Corporate Archives

Most organisations accumulate thousands of unmanaged videos: webinars, events, product demos, internal updates — stored across drives, clouds, or legacy platforms.Together, DeepVA and Cubix Connect deliver:

- Hands-free ingest and routing — from any storage or platform.
- Full AI-powered enrichment including transcription, translation, face indexing, logo/brand detection, and scene and concept tagging.
- Automated return workflows into DAMs, MAMs, CMS systems, or simple cloud folders.

Impact:
Teams can finally search, filter, and reuse huge archives instantly — unlocking dormant content, accelerating marketing output, and achieving enterprise-level media intelligence with small teams.

Compliance, Security & Future-Readiness

DeepVA and Cubix are built around GDPR and AI Act principles, offering:

- Sovereign, fully on-premise AI options
- Transparent, traceable model usage
- Predictable, repeatable orchestration across all workflows

Customers remain future-proof with continuous model improvements and seamless integration of new technologies as regulations evolve.

A Strategic Partnership for the Next Generation of Media Automation

The partnership reflects a shared mission: empower organisations to modernise workflows, leverage secure and sovereign AI, and transform media operations without sacrificing control, creativity, or compliance.

About Ortana Media Group
Ortana Media Group is a privately owned specialist technology company that was founded in the UK in 2012. With permanent team members located across the UK, Poland, Malaysia, and the USA, Ortana specialises in providing tailored solutions globally for data orchestration, provisioning, workflow, and MAM through its flagship platform, Cubix. Thanks to its extensive set of over 160 API-driven integrations and its Media Aware Workflow Engine (MAWE), Cubix allows for highly customised solutions to be achieved through configuration rather than custom or in-house development.

About DeepVA
DeepVA provides sovereign AI solutions for visual, audio, and contextual understanding. Designed for the highest standards in data privacy, security, and compliance, DeepVA enables broadcasters, cultural institutions, enterprises, and public-sector organisations to extract meaningful insights from media assets at scale. With modular AI components, on-premise deployment options, and seamless integrations, DeepVA empowers customers to build future-ready, European AI infrastructures that respect regulatory requirements and regional identity.

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