• Ortana Media Group

What is MAM (Media Asset Management)?

Updated: Sep 29, 2021



Nowadays, the broadcast and media sectors are so competitive that every second counts when it comes to content creation and production. As a result, it's difficult to comprehend the Broadcast, Audiovisual, and Media & Entertainment sectors without first learning about one of their most important tools to its daily operations: Media Asset Management (MAM) systems.


A Media Asset Management (MAM) system is a software that centrally maintains, organises, and classifies any type of media asset held by an organisation, with the possibility of associating one or more files with particular metadata to enable content retrieval, distribution, and discovery easier.


What are the advantages of utilising a MAM system for your company?


• Using custom metadata fields, you may classify media files more precisely.

• Advanced Searches based on search rules/criteria for fast access to any media material, at any time and from any location.

• The MAM system can be used in every deployment. That is why it is important to rely on an open system that can be modified and integrated with third-party technologies to meet any unique user requirements.

• Increased revenue, as audiovisual businesses become more lucrative as a result of higher-quality content and more effective resource management.


An advanced MAM system must meet features:


  • Ingest and transcoding: The MAM system organises and manages a company's media assets. As a result, it must be capable of managing such assets from the moment they enter the system. It must also be able to modify the format of such files (transcode them) depending on the situation or the system we wish to utilise later throughout the production, editing, distribution, and broadcast operations.


  • File classification, retrieval, and distribution: To save time and money, all files must be correctly classified and accessible in order to offer a clear and transparent perspective of your media assets and allow them to be used when needed. In this sense, the cataloguing process is crucial, and it is without a doubt one of the most significant components of a MAM system. The better equipped a MAM system is for manually or automatically cataloguing media, the better our performance will be.


  • Rights management: Users from the same company, have varied demands, so their access to the MAM must be appropriately handled. Well-managed permissions management allows users, departments, and hierarchies to be organised in a productive and effective manner.


  • Cloud-ready: To deploy the entire system (MAM in Cloud) or parts of it (Hybrid Cloud) in cloud platforms, an HTML / web interface with a fast and reliable transfer system is required.


  • Automatic metadata detection: While the integration of a MAM system with Artificial Intelligence engines is not mandatory, it is rapidly becoming a critical tool for media companies. It allows for automated and comprehensive metadata recognition directly from media, as well as strong content search and sophisticated cloud transcoding to a variety of formats. Content control (automatic adult content detection, blurring faces, and so on), content identification via digital footprints, and metadata-based connection of extra information, among other things, are all possible.


  • Asset security: For a company in media, their assets are its most important resource. To avoid losses or damages, its administration must follow the strongest security procedures, as well as adequate content encryption to guarantee that it is kept safe at all times.


  • Distribution and access across several devices and screens: This is a well-known technological trend. That is why having a multisite and multiplatform MAM that is also integrated with major social media platforms (such as Facebook, YouTube, Twitter, and others) and non-linear platforms (such as WebTV, OTT, VOD, and others) is critical for accessing and distributing content directly from the media management system and getting the most out of its assets across all devices and platforms.


  • Comprehensive search capabilities: It's important for a broadcast company to be able to swiftly and easily discover all of its media assets. You can save time and access all of your assets when you use a tool for quick and advanced searches.


  • Customizable data models: Each customer has their own set of needs. They may define the system as if it were custom-made, with region categorization and the option to choose different information layers based on the kind of asset, improving their efficiency and production.


  • Scalable: When choosing a MAM system, it's important to make sure it'll grow with your organisation. If you don't, you risk having to replace it later on, which is both expensive and inconvenient. As a result, a scalable system is not only beneficial, but also essential to consider.


  • Open architecture: It's crucial to note that MAM systems, as the technology in charge of managing all video and media assets consumed, created, broadcasted, or distributed from a facility, are fast becoming the backbone of all broadcast and media companies. As a result, a MAM's ability to easily integrate all of a client's existing systems, allowing it to act as the "orchestra director" of all workflows occurring within them, ensuring that no problems or errors occur when transferring data and files from one system to the next, is another important feature.



Our MAM and Orchestrator: Cubix Platform


A sophisticated and robust Media Asset Management (MAM) system is now required to compete in today's market. Ortana Media Group saw this need and created CUBIX, which is ideally adapted to the unique challenges that organisations face in this new environment.


Cubix is a modular and scalable Media Asset Management (MAM) and Orchestration platform. Cubix delivers intelligent centralised processes connected through API with the finest on-premise devices and cloud solutions, allowing broadcasters, content owners, and media organisations to have total business control.


As cloud-ready MAM platform, Cubix can also be accessed from anywhere, advanced ingest features, metadata detection, cataloguing, search, and archiving capabilities, easy integration with third-party systems and the most popular video editors on the market, multi-site, and multi-platform for rapid content distribution.


To summarise, CUBIX Platform makes technology an ally for creative individuals so they can focus on what they do best: creating.


Click on the video below to discover more about CUBIX Platform and the benefits that our platform may bring to your organisation and media management.








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