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  • Writer's pictureSimon Harper

Ortana Media Group Fully Acquired by Iyuno-SDI

Joining the Iyuno-SDI group of companies creates a significant new chapter for UK based Ortana Media Group, and brings a powerful partner for its continued global growth in technology and resources.

LONDON – April 2022 – Ortana Media Group (“Ortana”), leading asset management, orchestration and automation solutions provider has been fully acquired by Iyuno-SDI, a global localisation and media services partner to the world's leading content producers and distributors. This acquisition comes shortly after Iyuno-SDI announced its strategic investment in Ortana in October 2021.

Ortana will operate as a wholly independent subsidiary company of Iyuno-SDI and will continue to offer its full range of Cubix based SaaS and managed service solutions to its existing customers, new customers, technical and channel partners.

Iyuno-SDI will accelerate its deployment of Ortana’s Cubix platform to centralise its global media asset management, workflow automation and tool integration across its 67 facilities worldwide. This will provide the backbone of the company’s extensive expansion of media and distribution services allowing Iyuno-SDI to manage increased demands for end-to-end localization services.

James Gibson will remain Chief Executive Officer of Ortana and additionally take on the position of VP Product and Architecture for Iyuno-SDI. Gibson will report to Iyuno-SDI Chief Information Officer, Allan Dembry.

We are delighted to have Ortana and James Gibson join the Iyuno-SDI Group; he has clearly demonstrated an industry-leading approach to workflow automation and media asset management” said Allan Dembry, CIO of Iyuno-SDI.

I could not be happier to join the Iyuno-SDI group, the combination of Iyuno-SDI's depth of scale, global reach and truly talented people with Ortana’s technology and solutions will make us the clear choice for businesses in need of localisation and media management solutions,” said James Gibson, CEO Ortana.

As a result of the acquisition, Fraser Jardine will be promoted to Managing Director of Ortana Media Group. Jardine will continue to focus on the company's strategic initiatives whilst remaining actively involved in the business's commercial development.

"After a long association with Ortana, it's incredibly exciting to be a part of this significant new chapter in the company's history. I'm delighted to now be taking on this role as Managing Director and to lead our highly motivated team as we continue to expand the company globally," says Fraser Jardine, Ortana Media Group Managing Director.

The company will continue its expansion of sales, engineering, and support teams that has seen the company nearly double its skilled staff headcount in key departments.


Ortana Media Group ( was founded in 2012 with the vision to improve the way media workflows are managed. An intuitive, faster and more cost-effective way for clients to leverage their content and grow their businesses.

Today, Ortana is a leading specialist in the development of products and solutions that meet the practical requirements of a wide variety of sectors, including content owners, post-production houses, distributors and broadcasters. The company has a worldwide reseller network across North America, Europe, South America, South Asia, Australia and New Zealand.

The Ortana team has developed a portfolio of highly flexible, multi-tenanted, end-to-end solutions that are easily adaptable and reconfigurable to meet the needs of current media enterprises and future workflows. From automating and orchestrating media management at every point of the content life cycle to deploying and moving systems to the cloud, tape digitisation, LTO migration, and more.


Iyuno-SDI Group ( is the media and entertainment industry’s leading localisation service provider. As a trusted global partner to the world’s most recognised entertainment studios, streaming platforms and creators, it offers end-to-end localisation services – from dubbing, subtitling and access services to media management, transformation and distribution services – in over 100 languages for every type of content distribution platform. With deep roots in the industry dating back to 1974, the company is unmatched in operational expertise, scale, capacity and breadth of services.

Iyuno-SDI Group was formed in 2021 following the acquisition of SDI Media by Iyuno Media Group. Leveraging the best in breed creative and technical talent, state of the art facilities and next-generation technologies, the company now boasts the largest global footprint with 67 offices in 34 countries. The company’s scale and customer-centric approach is focused on its mission of connecting content and connecting people.

Read the press release at the Iyuno-SDI website:


Thiago Ayres / Brianna Appel

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