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  • Writer's pictureSimon Harper

A new dawn for media workflow

A new dawn for media workflow

In the last few years, media companies have been under pressure to produce more content, deal with new tasks and add new technologies to their current Media Asset Management (MAM) systems.

When these systems were first purchased, they came with a promise of being an “all-in-one” solution for business workflows. But with time, media companies started to realise that their delivery was not exactly what they promised: a lot of manual tasks and expensive operations were required to manage these different tasks and accommodate new industry demands and upcoming technologies.

It was only a matter of time until MAM systems started to get a bad reputation in the industry, and leaving some companies and media people with a huge dilemma: how to replace or improve them?

Issues with traditional Media Asset Management

Back in the day, MAM systems started out as a platform to manage media assets (ingesting, archiving, distributing). So, they were designed for specific purposes with some features added later. As a result, many workflows today are standalone programmes with their own task features or bespoke code designed to accomplish certain tasks or initiate processes in other applications.

When they were originally designed, however, these systems did not take into consideration the complexity of today’s workflow: new technologies being added to the workflow, collaborative teams in different locations, part of the work being done on cloud and another part on premisses, customers watching content on different types of devices and so on… These system’s architecture was not flexible enough to accommodate new changes and help businesses to adapt and escalate their media management accordingly.

More and more we started seeing IT people or media engineers pulling out their hair, trying to find ways of integrating all these new tasks and technologies into one workflow. Ultimately, the lack of connectivity between the systems and incompatible formats generated a lot of manual and expensive operations.

There was a need for something that could fill these workflow gaps. So here is where the Cubix appliances were missing.

A new approach on media asset management

With more than a decade working with a variety of broadcasters, production and post-production companies, Ortana Media Group has seen it all. After dealing with hundreds of clients and very complex media systems, our team understands the frustrations of many media teams and their struggle of working between different systems or adding new requirements to their workflow. This all comes with very high costs for the business and time-consuming tasks for the media team.

Our team specialises in developing media management efficiency solutions, which can only be genuinely realised when systems are fully linked with one another and wrapped around the demands of the customer.

Specifically, with the “vendor gaps” and their related issues in mind, Ortana have designed and developed the appropriate solution: the Cubix Appliances Range.

How the Cubix Appliance works?

The appliance will effortlessly fill that gap in your workflow, allowing you to automate tasks and optimise the integration of different systems and functions. Different to many solutions on the market, you will not have to replace your current MAM system (which would be a very expensive, risky and painful operational process).

The Cubix appliances has been designed to wrap around your existing infrastructure, working with their current estate and not forcing unnecessary changes to fit our products.

From transcoding and ingesting your videos, to using AI to quickly find your content and more …. You can now optimise the exact point where your workflow was previously giving you a headache.

Whether it be your MAM not handling a new camera format, or your business having trouble migrating the old LTO storage, the Cubix Appliance range will offer the solutions that fills that exact gap. Where your team was struggling to complete the task smoothly and making your business lose a lot of time and money.

The biggest advantage of introducing a Cubix Appliance to your workflow is that you do not need to replace your current system. Cubix Appliance effortlessly integrates with your existing MAM solution, avoiding all the huge costs and risks of replacing your current MAM system.

You can have a look at the Cubix Appliance range in the link below:

Also, check our intro to our Cubix Appliance range on YouTube

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