Today’s audiences want more content on more platforms. To meet that demand, you need an approach to media production that doesn’t compromise creativity or quality. As a core element of the new story-centric workflow, Interplay | Production lets you manage content creation, automate workflows, and empower collaboration—so that projects move easily in parallel, and the work gets done faster. Non-creative tasks are orchestrated in the background, while team members worldwide focus on production. Without wasting time looking for the right clip.