At Ortana, we understand the confusion that ensues when MAMs are mentioned. No single description will be the same and that is because no one workflow, process or business is the same.

From its inception, Ortana designed Cubix to be modular and scalable, a MAM and Orchestration platform that had to connect a wide range of media supply chains intelligently and most importantly, end to end.

Cubix has immediate benefits over traditional MAM solutions as it was, from origin, a product, designed to handle workfl­ows across the media spectrum and not adapted from single linear channels requirements. The enterprise architecture of Cubix ensures no single point of failure, and its ability to scale both on-premise and in the cloud, ensures it can handle even the most demanding of throughput.

Central to the powerful functionality of Cubix is its workflow engine, Taskflow. Clients (who know their business best) can quickly and easily design their own workflows via the Cubix UI designer and can configure workflows to start all the way back where content is being acquired through to its desired destination. Specific workfl­ows can be designed for different channels and content types etc., ensuring that all content is handled by the right team at the right time.