Ortana Partners with Interra Systems to Optimize Media Workflow Efficiency and Accuracy

Seamless Integration Now Exists Between Ortana’s Cubix MAM & Orchestration Platform, and Interra Systems’ BATON® Automated QC


CUPERTINO, Calif. — Sept 10, 2019 — Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced that its BATON® automated QC system has been integrated with Ortana’s Cubix MAM and orchestration platform, bringing increased efficiency and accuracy to file-based media workflows. The joint solution, which has been successfully deployed by global operators including Pro TV Romania, enables media companies to comprehensively assess video and audio content for a wide range of technical issues and intelligently react to the results, ensuring a flawless quality of experience (QoE) for end-users.

“Reviewing video content is a critical component of many businesses today,” said James Gibson, CEO at Ortana. “Seamless integration between our Cubix platform and Interra Systems’ world-renowned BATON system provides our customers with a complete and effective automated media processing solution, with the opportunity to ensure content errors do not concatenate through workflows.”

Enabling easy deployment in both on-premises and cloud-based workflows, the integrated solution is perfect for broadcast and VOD applications in the media market, as well as use cases for education, medical, and oil and gas verticals. Relying on a combination of Cubix and BATON, businesses with massive digital archives can automate the migration from discontinued, legacy storage solutions to next-generation serviced solutions. They can also create a digital archive from physical content and a workflow that uses BATON QC to check metadata-rich content.

Interra Systems' BATON is a leading machine learning and AI-enabled QC platform that offers comprehensive quality checks and verification efficiency with flexible deployment options, include the Amazon cloud. Using the QC solution, media companies can perform automated and manual QC checks in order to deliver exceptional audio-video quality on every device.

Ortana’s Cubix MAM and orchestration platform has been proven to be an agile tool thanks to its modular design. By ensuring only those elements that a client requires are deployed — and that every element of the system is configuration-driven — Cubix allows full systems to be installed in a matter of hours.

“Ortana specializes in workflow orchestration, and this collaboration will add a new dimension of simplification to automated media operations,” said Penny Westlake, Director, Europe, at Interra Systems. “Through a simple API, our customers can now unleash the power of the Cubix orchestration engine within the same workflow as BATON automated QC to drastically enhance content quality.”


About Interra Systems (www.interrasystems.com)

Interra Systems is a global provider of enterprise-class solutions that streamline the classification, quality control (QC) process, and monitoring of media content across the entire creation and distribution chain. Relying on Interra Systems' comprehensive video insights, media businesses can deliver video with high quality of experience, address new market trends, and improve monetization.

Widely adopted by broadcast, cable, telco, satellite, IPTV, OTT, and post-production markets around the world, Interra Systems’ products enable better quality video, reduced exposure to regulatory issues, and higher customer satisfaction. Featuring AI- and machine learning-enabled algorithms, along with a flexible, software-defined architecture, Interra Systems’ solutions support a variety of deployment scenarios, including the cloud, for higher performance, scalability, and efficiency.

More information about Interra Systems solutions can be found at www.interrasystems.com.


About Ortana Media Group (www.ortana.tv)

Ortana Media Group is a UK-based company that provides a wide range of products and services based around its Asset Management & Orchestration platform – Cubix. Its focus is to be an agile partner to its clients, providing solutions that are easily deployed and that constantly exceed the defined requirements. By ensuring its technology is developed and maintained using a modular product approach, its solutions are truly enterprise grade – deploying only the elements required and scaling to meet demand. No matter what the media supply chain, Cubix is an indispensable platform when needing to achieve excellence in orchestration and true “lights out” workflows.